The rise of generational wealth: Unlocking new possibilities

The rise of generational wealth: Unlocking new possibilities

2024 Quintet | BlackRock European wealth insights

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Get insights into the psychology of wealth
How do Europeans feel about their wealth? We asked 595 high net worth individuals to delve into the psychology of wealth in 2024. Our report reveals fascinating differences between generations and polarised opinions on key questions.

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What will you learn from this report?
The psychology of wealth is expected to shift as the ‘great transfer of wealth’ takes place, likely leading to more multigenerational millionaires and changing mindsets.

Read the report to explore:

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How millionaires feel about the outlook for their wealth

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Whether high net worth individuals are planning for the future

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What three things people value most about their wealth

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National nuances in culture, confidence and caution

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Multi-generational millionaires prioritise meaning in life.

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